BernSFAField sales software built around your team
Bring your field team's routes, visits, orders and collections into one platform. Reps work from the mobile app, managers see everything live on the web panel, and data flows straight into your ERP.
Results measured in the field
- Visit productivity
- +32%
- Order entry errors
- 0
- Order reaches HQ
- Instantly
- Lower battery use
- 45%
What is field sales software?
Field sales software (SFA, Sales Force Automation) puts head office and the reps on the road on the same data. Phone-in orders, Excel lists and end-of-day reports are replaced by a single, live source of truth.
BernSFA does this without forcing you into a packaged template. Screens, field forms, discount and approval rules, roles and integrations are built around your sales model, from van sales crews to distributors running large dealer networks.
Modules
Customers & dealers
Customer cards, segments, locations, balances and activity history on one screen.
Routes & visits
Regional route plans, daily visit lists, location-verified check-in and visit notes.
Mobile orders & collections
Mobile catalogue, price lists, discount rules, orders, receipts and PDF output.
Van sales
Vehicle stock, dispatch and returns, on-the-spot invoicing and end-of-day close.
Opportunities & quotes
Pipeline stages, quotes, reminders and approval flows.
Field forms
Surveys, shelf and price checks, competitor notes, photos and signatures.
Reports & targets
Rep, region and product performance, target tracking and live KPIs.
AI assistant
Visit summaries, order suggestions and plain-language report queries for managers.
How rollout works
- 01
Discovery
We map your sales process, field roles and ERP setup together.
- 02
Prototype
We show the rep's screens as a clickable prototype.
- 03
Pilot
We go live with one region or team and refine with real feedback.
- 04
Rollout
We open it to the whole team, train them and keep improving it.
Why BernSFA
Shaped around you
Instead of working around a package, the software follows your discount structure and approval flow.
Works offline
Orders, customer cards and forms work without signal and sync safely when it returns.
Easy in the field
One-handed screens, orders in a few taps and an interface readable in sunlight.
You own the data
Data lives on your infrastructure or the cloud you choose, with KVKK/GDPR in mind.
Who it's for
FMCG & food distribution
Dense visit plans, shelf checks and fast order entry.
Pharma & medical
Doctor and pharmacy visits, sample tracking and regional reports.
Building materials
Dealer networks, project-based quotes and large catalogues.
Automotive parts
Thousands of SKUs, customer-specific pricing and quick collections.
Cosmetics & personal care
Store audits, campaign tracking and photo-based field reports.
Integrations
ERP & accounting
Two-way integration with Logo, Mikro, Netsis, SAP and any REST/SOAP system.
Products & prices
Stock, product, account, price list and campaign sync.
Mobile & web
iOS and Android field app plus a role-based web panel.
Security
Encrypted traffic, roles and permissions, audit logs and backups.
Frequently asked questions
What is SFA?
SFA (Sales Force Automation) is software that digitises a sales team's customers, visits, routes, opportunities, orders and reporting. It is often simply called field sales software.
Is BernSFA a packaged product?
No. Screens, workflows, roles, field forms and integrations are shaped around your sales model. Shared core modules make it much faster to roll out than building from scratch.
Which ERP systems does it integrate with?
Logo, Mikro, Netsis, SAP and any ERP or accounting system that exposes an API or web service, in both directions.
Does it work offline?
Yes. Order entry, customer cards and field forms work without a connection and sync automatically and safely when it returns.
Does it support van sales?
Yes. Vehicle stock, on-the-spot sales, returns, collections and end-of-day close are handled by the van sales module.
How is pricing determined?
Pricing depends on the number of users, the modules you pick and the integration scope. After a discovery call we share a clear scope and a fixed quote.
How long does rollout take?
It depends on scope and integrations. After discovery and a prototype we share a clear plan, pilot with one team, then roll out to the whole field force.
Where is our data stored?
On your own servers or the cloud of your choice, with role-based access, encrypted traffic and audit logs.
Field sales guides
All articlesHow to Integrate SAP: A Guide to Business One and S/4HANA
How to integrate SAP Business One and S/4HANA with ecommerce, B2B portals, field sales and CRM through Service Layer, OData, BAPI/RFC or IDoc, step by step.
E-Invoicing in Turkey: How to Integrate e-Fatura and e-Arşiv
E-invoicing in Turkey explained: e-Fatura vs e-Arşiv vs e-İrsaliye, private integrators, UBL-TR, taxpayer lookup and connecting your store and ERP.
Off-the-Shelf or Custom ERP? A Practical Decision Guide
Off-the-shelf vs custom ERP: when Logo, Mikro, Netsis or SAP is enough, when custom ERP software pays off, plus the hybrid model, total cost and a checklist.
Sales Force Automation Software: How to Choose One
What is sales force automation software, which modules matter and how do you choose? A practical guide covering ERP integration, offline use and rollout.
Van Sales Software: Managing Route Sales from the Vehicle
How does van sales software work? Learn how to manage vehicle stock, orders, collections, returns and end-of-day reconciliation with ERP integration built in.
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